How It All Began
Soft Forest was founded in 2018 when our founder, a veterinary nurse with over a decade of clinical experience, noticed a gap in the market for truly personalised pet care. Too many services treated pets as numbers rather than individuals.
What started as neighbourhood dog walking quickly grew into a comprehensive care service. Word spread through parks, veterinary clinics and online communities. Pet owners appreciated the detailed reports, the genuine affection shown to their animals, and the peace of mind that came with professional handling.
Today we serve hundreds of families across the UK, but our approach remains the same as day one: treat every pet as if they were our own.